Perhaps the most universal need people have is to be supported no matter what. Unconditional support is a potent drug.
The Bible says salvation is conditional. This bothers many people. It stings the conscience. It afflicts the comforted. Some will say, "God is love! God is love! God is love!"
This is true, and the most caring thing you can do for another person is to call them to repentance and obedience (Lk. 13:3; 1 Pet. 3:21).

Also, what kind of God do you worship who will not punish evil? The devil says evil must never be punished. If you do not believe in the certainty of judgement, then who exactly do you bow the knee to? Matt. 25:41 says, "Then shall He say also unto them on the left hand, 'Depart from Me, ye cursed, into everlasting fire, prepared for the devil and his angels."

By Mark Dillon in Rays Of Truth, Vol. 20, No. 4, July 23, 2006.